FINAL YEAR PROJECT:
THE NIKE CONCEPT
For my Final Year Project, I realised that Gen Zs physical retail discovery is less frequent but still relevant as majority prefer shopping online. As the pandemic happened, online retail is mostly used and preferred. Hence, I decided to RE(purpose and create) retail spaces by including “phygital” experiences to encourage Gen Zs to shop in physical stores.
a retail space where people are constantly on the go.
while moving within dhoby ghaut mrt, people can shop while commute, explore & experience, customise and pick up their items in this outlet
NIKE is the perfect partner as it is a supply retail chain that is constantly
evolving - from their products, marketing and them as an overall brand. It is usually the first brand that introduces new concepts into the retail industry.
01
entrance | interactive retail space
a retail space where people are constantly on the go hence most
of the space of the floor is untouched. as people walk in, those with the NIKE app
will receive a notification to shop or browse what’s newly featured in the week.
02
retail space
when user is near the shoe, a notification will be sent to user’s mobile for details,
pricing and different ways to style. the background and feel of the shoe will be shown
around the user (if worn smart glasses).
03
collection space
when user is near the shoe, a notification will be sent to user’s mobile for details,
pricing and different ways to style. there is a collection point that looks like a vending machine
near the nike by you studio for people to pick up their customised shoes.
04
fitting | transactional space
a space designed to enable multifunctional purposes-
transaction to other parts of the mrt and to for users to try shoes in the store/ when
picking up their customised shoe. mirrors are used on the sides to allow the space to
feel bigger and for people to see how nike fits every individual, for you.
05
customisation space
as nike always emphasise on thriving to be mostly people’s everyday choice,
people can choose to define their style with nike by you. with style and comfort, enabling
imaginations and creativity to run wild.